Travel Frog  (旅かえる, Tabikaeru) is a free-to-play mobile game developed by Hit-Point Co.,Ltd that operates in Nagoya, Kyoto. The game went viral among Japanese and Chinese mobile users in early 2018.

Trying to create a Seattle version of Travel Frog, I selected 12 signature tourist attractions in the Greater Seattle Area and embedded the game characters into the local sceneries.

The visual story “When Travel Frog visits Seattle” received over 20,000 views in a week and converted 20% new followers after release.